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About us


The company

Marval Software Limited is a company that specializes in IT Service Management software. The company was founded in 1989 by two former systems and infrastructure architects, Don Page and Greg Pritchett. Marval Software Limited was born out of a need for standardization and increased consistency in service delivery in the global production environment.

How it startedPhilips start Marval ITSM

While working at Philips Research Laboratories in Eindhoven, Holland, they recognized the need for standardization, increased consistency in service delivery, and continual service improvement. By 1989, they had moved to global roles at Philips Semiconductors, where they identified the need for a tool to support their teams of engineers and newly developed support processes. After much research, they concluded that there were no tools fit for purpose and decided to fill this void, leading to the birth of Marval Software Limited.

Marval today

Marval Software Limited is a trusted partner to both public and private sector organizations worldwide, enabling support teams to deliver outstanding service management and customer experiences to colleagues and consumers around the globe. The company's comprehensive portfolio of products and services is designed around the modern organization's needs, with people as their greatest asset.

Marval MSM

Marval's approach to Service Management prioritizes people before process and technology. The company believes that great service is provided by great people, following great processes, and supported by great technology. With this philosophy in mind, Marval developed the industry’s first people-centric platform for IT Service Management, Marval MSM.

Our locations

Through a network of Authorised Global partners, Marval provides integrated Service Management software solutions and support to customers globally.Global Company Marval

  • UK (Headquarters)    
  • Africa
  • Arab Emirates
  • Australia
  • Baltics    
  • Benelux
  • Brazil
  • Eurasia
  • Middle East
  • New Zealand 
  • Nordic
  • North America


Our accreditations

Marval has been a market pioneer in its approach, and its influence in formalizing and professionalizing ITSM has been massive. The company has co-authored four of the industry’s most popular standards, including ITIL, ISO/IEC 20000, BS 15000, and Service Desk Institute Good Practice Guidance.

Marval's integrated IT Service Management (ITSM) software solution has successfully passed the criteria for PinkVERIFY 2011 Toolsets for all 16 Pink-defined ITIL processes.

AXELOS has also endorsed us under the ITIL Software Scheme as ITIL process compliant to both gold and silver levels. Marval has held the ISO/IEC 20000 certification since its introduction in 2005.

Our ITSM software is also accredited by the Service Desk Institute (SDI) as SDI Standard Performance Results Report Compliant. Marval also holds a Cyber Essentials Certification, that ensures organizations address cyber security effectively and mitigate risks from Internet-based threats.


Marval's historic Milestones

1989:  Marval is formed by ITSM pioneers Don Page and Greg Pritchett. Their strategy is to move from a reactive helpdesk model to a more proactive integrated ITSM approach. At this point in time, there was no other ITSM software and only six helpdesk software products worldwide.

1993: Marval is awarded the DEC Systems integration product of the year.

1993: The first full re-engineering of the company’s software to a client-server architecture to be able to run on PC, Unix systems, and Apple Mac is commissioned.

1993: As a leading figure and advocate of good practice within the IT sector, Don Page, Marval’s CEO, is asked to co-author the IT Infrastructure Library (ITIL) framework, which continues to evolve and be adopted by organizations throughout the world.

1994: New, updated, integrated IT Service Management software is launched, built on the principles developed for the ITIL framework.

1995: The first office outside the UK is set up in the Netherlands – the most ITIL-aware country in the world- to deliver its software solutions.

1995: The British Standards Institute wants to create a formal standard based on ITIL principles; Don Page is approached to be one of the architects of the original PD0005 Guide to Service Management, the forerunner of BS15000 and, subsequently, ISO/IEC 20000.

1999: A Marval customer wins the prestigious itSMF project of the year award. Since then, customers have won 30 ITSM awards worldwide.

1999: Having outgrown its offices at Holdenby House, Northamptonshire, Marval moves into new premises in Northamptonshire, England, giving it the scope to expand to meet the demands of the business and its customers.

2000: Marval is involved in the creation of BS15000, the British standard for ITSM.

2000: A decision is taken to grow the Marval footprint internationally, mirroring the development of the itSMF as it set up new chapters worldwide. Authorized representation was established in Australia, North America, and Scandinavia.

2000: Marval CEO, Don Page, is presented with the itSMF Lifetime Achievement Award.

2001: To build on its holistic approach, Marval Training & Consultancy Ltd is established to focus on ITSM education.

2002: Marval is established in South Africa and Malta.

2005: Marval achieves BS15000 certification. In December, after a 14-month process, BS15000 was fast-tracked to become ISO/IEC 20000; the first international standard specifically aimed at ITSM.

2005: A major technology and architectural review and refresh begins in 2005. Based on Microsoft.NET development technology, the MSM refresh focuses on providing an advanced, internationalized, cross-platform solution that would operate across the Web, via desktops, and through mobile devices.

2005: Marval is co-author of the syllabus for the world’s first MSc course in ITSM, run by the University of Northampton.

2006: Marval becomes the first ITSM software vendor to be certified against ISO/IEC 20000

2007: Marval’s 100% web-based ITSM software solution is launched.

2009: Authorised representation established in the Baltics.

2011: MSM is certified as ITIL process compliant to Gold level by the Cabinet Office and Pink verified to 15 ITIL processes - the first ITSM software to achieve this.

2011: Marval implements its first Software as a Service (SaaS) deployment.

2013: Marval is listed as a G-Cloud iii supplier for its SaaS ITSM software solution.

2014: Marval MSM aligns to SDI Service Desk Certification Standard.

2015: Marval MSM v12, endorsed by AXELOS under the ITIL Software Scheme as a process compliant to gold and silver levels.

2016: Marval MSM v14 launched - with revitalized looks, blistering performance, and advanced functionality.

2016: Marval is awarded 'Best Overall Winner' by The ITSM Review in their Incident Management Group Test.

2017: Marval is re-certified to ISO/IEC 20000 standard for the 12th consecutive year.

2017: Marval is listed as a G-Cloud 9 supplier for its SaaS ITSM software solution.

2018: Marval successfully passes its ISO/IEC 27001 audit – the international information and data security quality standard.

2018: Marval MSM successfully Pink Verify certified to 16 ITIL processes

2018: Marval is listed as a G-Cloud 10 supplier for its SaaS ITSM software solution.

2019:  Marval is listed as a G-Cloud 11 supplier for its SaaS ITSM software solution.

2021: Marval successfully passes Pink Verify ITIL V3. 

2021: Marval re-certified to ISO/IEC 20000 and ISO 27001 standard

2022: Marval is listed as a G-Cloud 13 supplier for its SaaS ITSM software solution.

2022: Marval successfully passes Pink Verify ITIL V3.